发明名称 |
CUSTOMIZATION OF PROMOTIONAL MATERIAL THROUGH USE OF PROGRAMMABLE RADIO FREQUENCY IDENTIFICATION TECHNOLOGY |
摘要 |
A device communicates with a radio frequency identification ("RFID") device (102) that is associated with an item (500). The device selects a promotional incentive for the item (500) and programs the promotional incentive into the RFID device (102) at one of the following events: point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item. |
申请公布号 |
WO03077454(A3) |
申请公布日期 |
2004.03.11 |
申请号 |
WO2002US37830 |
申请日期 |
2002.11.25 |
申请人 |
MOTOROLA, INC. |
发明人 |
WODKA, JOSEPH, F.;COLLINS, TIMOTHY, JAMES;RAKERS, PATRICK L.;RACHWALSKI, RICHARD, STANLEY |
分类号 |
B42D15/10;G06K17/00;G06Q20/38;G06Q30/02 |
主分类号 |
B42D15/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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