METHOD AND SYSTEM FOR PROVIDING INTELLIGENT ADVERTISEMENT PLACEMENT IN A MOTION PICTURE

摘要

The present invention provides a method and system for intelligently embedding advertisements or product placement versions into program content. An embodiment of the method includes a user entering personalized data (1010) receiving personalized data and the identity of a program content from a user over a computer network; determining which product placement version to deliver (1020) having attributes that approximately match the personalized data; editing the program content to include the selected product placement version; and transmitting the program content to the user over the computer network for user viewing of customized program (1030) An embodiment of the system includes a computer system for performing the above-described method.