Described herein is a technology facilitating electronic commerce. One implementation, described herein, is a standardized purchasing system for purchasing premium services over a broadcast feed from premium service providers. This implementation offers a standardized technique facilitating electronic commerce purchases. It employs a standardized offer-terms format that contains the information for creation of an official offer to a user. With one of the implementations, described here, changing or adding premium service providers does not necessitate any changes to the one or more components of the Integrated Receiver/Decoders (IRD) devices so as to effectuate purchases of premiums services from such premium service providers. That is because purchases are handled in a standardized manner using a standardized offer-terms format. <IMAGE>
