发明名称 Business driven learning solution particularly suitable for sales-oriented organizations
摘要 Disclosed is a business driven learning solution and related methods for managing the learning and training needs of a sales-oriented organization in a manner that is responsive to dynamic business needs. The invention employs modules of interrelated and interdependent business processes for the identification and prioritization of learning needs, the selection of learning approaches, the development of learning content, the coordination and delivery of learning instruction, and the overall management and administration learning efforts. Embodiments of the inventions disclosed include sales training objects to provide a template for sales training that is focused on a solution, and how to position and sell the solution, rather than on the products that make up the solution. As a result, the sales force is educated, understands the customers' business requirements, and is able to craft specific value propositions to a given customer with respect to that solution. Thus, the training is customer-centric as opposed to product-centric.
申请公布号 US2004002870(A1) 申请公布日期 2004.01.01
申请号 US20020317213 申请日期 2002.12.12
申请人 ACCENTURE GLOBAL SERVICES GMBH 发明人 DRAPER WILLIAM CHRISTOPHER;HUBBELL JOHN R.;STOVALL THOMAS KENNETH;MAREK RENATA;KOLDYKE BRIAN LEIGHTON
分类号 G06Q10/00;G09B7/02;G09B7/04;(IPC1-7):G06F17/60 主分类号 G06Q10/00
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