发明名称 |
Method for marketing strategy optimization |
摘要 |
Marketing strategy optimization includes organizing a marketing strategy by plans and programs with each of plans and programs having input metrics having a causal relationship to output measurements that describe the outcome of the strategy. Optimization includes determining input measurements that optimize a given output for the strategy. Also described are graphical user interfaces for the optimization view that depicts a hierarchical organization of plans and programs associated with the market strategy, a region having target roll up values that are calculated by a marketing strategy optimization and a region having edit window to enter values for metrics associated with the plans and programs.
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申请公布号 |
US2003187717(A1) |
申请公布日期 |
2003.10.02 |
申请号 |
US20020113779 |
申请日期 |
2002.03.29 |
申请人 |
CRITES ROBERT;LEE YUCHUN;BLACK ANDRE;BADVELU RAMPRASAD;SOONG SHIAO-BIN;WELLS JOHN;CHAPMAN JULIE |
发明人 |
CRITES ROBERT;LEE YUCHUN;BLACK ANDRE;BADVELU RAMPRASAD;SOONG SHIAO-BIN;WELLS JOHN;CHAPMAN JULIE |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
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