发明名称 CLICKSTREAM ANALYSIS METHODS AND SYSTEMS
摘要 Methods and systems are provided herein for the analysis of information about online actions of a plurality of users. The analysis methods and systems allow for the creation of new online and offline business methods based on online consumer behavior. The methods and systems may obtain an input data set comprising information about online actions of a plurality of users, convert the input data set into data files having a common file format with each data file corresponding to a user of the plurality of users and comprising an identifier for the user and a plurality of Uniform Resource Locations (URLs) associated with online actions of the user, access online information relating to search terms and webpages, and determine one or more metrics of user behavior, including a “verticals” metric and a “search terms” metric.
申请公布号 AU2003218009(A1) 申请公布日期 2003.09.22
申请号 AU20030218009 申请日期 2003.03.07
申请人 COMPETE INC 发明人 MAN, JIT SINGH;DAVID CANCEL
分类号 G06Q30/00 主分类号 G06Q30/00
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