METHOD AND APPARATUS FOR GENERATING RECOMMENDATIONS BASED ON CURRENT MOOD OF USER

摘要

A method and apparatus are disclosed for generating a user profile in a recommendation system based on the current mood of the user. The present invention associates each session, such as a viewing session, with one or more current moods of the user. The present invention learns the user's preferences in accordance with various moods, and utilizes such mood-based viewing preferences to generate corresponding recommendations. In one implementation, an electronic programming guide is provided that allows a viewer to select one or more programs that the viewer is likely to find attractive, based on his or her current mood.