| 摘要 |
A dynamic content management method, system, and computer program product by which interactive content is analyzed and scrutinized on a "real time" basis as users interact with the content presentation is disclosed. This is accomplished by, among other things, utilizing a rules engine or other known selection processor to facilitate dynamic decision making, whereby the selection processor "qualifies" the user for membership in a particular content-testing campaign; content (e.g., an offer or particular web design elements) to be presented to the user is selected and delivered; and the selection of the content, the failure to select the content, and the possible outcome of selecting the content is recorded in an operational database for that user so that it may be used to modify the content presented to that user in the future.
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