BROADCAST SYSTEM, BROADCAST RECEIVER, MOBILE TERMINAL, AND CM INFORMATION ACQUISITION METHOD

摘要

PROBLEM TO BE SOLVED: To provide a broadcast system where a viewer and a broadcast station can easily obtain detailed information of CM and new recommended information from the detailed information, and viewing of the CM detailed information allows each of the viewer, broadcast station and CM sponsors to enjoy merits.

SOLUTION: The broadcast station broadcasts CM metadata describing contents of CM in addition of video/audio of CM. The system includes a CM server storing the CM detailed information and describes access information of the CM server to the CM detailed information in the metadata. The system includes a program searching means for handling the CM metadata, an access information management means, and a bill collection management means.

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