Advertisment distribution methos, server terminal, user terminal, and program

摘要

The present invention is directed toward realizing the distribution of advertisements that can attract the attention of users to advertisements and thus maximize the effect of the advertisements. A matching table stores correspondence information for linking advertisement information to events that are to be reported to user terminals. The event recognition unit of a server terminal recognizes the occurrence of an event that is to be reported to a user terminal, and a matching unit refers to the matching table and specifies the advertisement information that has been linked to the event that has been recognized. A distribution control unit, instead of performing a process of reporting the recognized event to the user terminal by way of the communication network, fetches the specified advertisement information from an advertisement storage unit and transmits the specified advertisement information to the user terminal by way of the communication network. The user of the user terminal recognizes the event that is reported from the advertisement information that has been distributed.