| 摘要 |
A Book Preview advertising system using primarily a visual Book Preview format and that is targeted to selling books online based on customer psychographical and behavioral profiles. The Book Preview is a short duration advertisement featuring author and publisher perspectives rather than reader or customer perspectives. This visual Book Preview presentation is formatted similar to a short film, having a beginning, a climax, and a conclusion. Once a customer selects an appropriate title of a book or a genre of books from an online bookseller's website, the customer is then prompted to view the corresponding Book Preview. When such viewings occur for cumulated customers, suitable book order quantities may be calculated from corresponding hits. Using cumulated browsing customer demographics, advertisements may also be shown to selected customers. A link to this Book Preview may be placed at designated intervals and is appended to appropriate Web site pages; this link may then take customers to another Web site to view a visual Book Preview.
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