发明名称 |
Merchandising display and related methods |
摘要 |
A point of purchase merchandising display for use in a retail environment in association with a plurality of products where the products are stored on a plurality of shelves, the display includes fixtures for displaying information that identifies different categories of products and provides information that instructs a consumer on how to use a category of product to achieve a desired benefit and suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit. Methods for increasing consumer dwell time in a retail aisle using the described fixtures and displays are provided. Likewise methods for promoting regime usage of two or more fabric care products are also provided.
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申请公布号 |
US2003041496(A1) |
申请公布日期 |
2003.03.06 |
申请号 |
US20020126078 |
申请日期 |
2002.04.19 |
申请人 |
THE PROCTER & GAMBLE COMPANY |
发明人 |
HAGEN JAMES EDWIN;HACIAS JEFFREY ERIC;BROELMANN KHLOE SNELL;BERGSMA DOUWE ERIC |
分类号 |
G09F3/00;G09F3/02;G09F3/20;(IPC1-7):G09F3/18 |
主分类号 |
G09F3/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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