| 摘要 |
A method and a system for fully automatically producing optimized personalized sets of offers according to a target function, using collected customer and product or service data. First, in the data analysis stage (106), the possible offers are graded separately for each customer, taking into consideration the predicted contribution (138) of the offer to the campaign's target function (142). Second, in the choosing of personalized offers stage (108), the system chooses for each customer a set of offers that were ranked by the highest grades and which deal with all the posed constraints. This enables automatic production of optimized personalized sets of offers for customers, without the need for statisticians or database experts. |
