| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement effect evaluation system and an advertisement effect evaluation method which enable to quantitatively grasp and evaluate advertisement effects of plural advertisement media as they can be compared by the same basis. SOLUTION: In this system, a cluster analysis and a correspondence analysis are performed based on inputted questionnaire results and the results are displayed at the display part 115, on the other hand a purpose variable is made corresponding to evaluation purpose inputted from an evaluation purpose input part 102 and a regression coefficient of the corresponding explanation variable is calculated at a regression coefficient calculating part 109, an important explanation variable is extracted based on the data of the regression coefficient; and the important explanation variable, while on the one hand displayed at the display part 115, on the other hand is utilized by calculating of an advertisement evaluation index at an advertisement evaluation index calculating part 113; the obtained advertisement evaluation index is displayed at the display part 115 and at the same time is utilized to select a beagle at a beagle selecting part 114. |
