METHOD FOR INPUTTING CAMPAIGN ENTRY DATA

摘要

PROBLEM TO BE SOLVED: To provide a method for selecting information on only originally desired target customers from among entry sheets collected from campaign participants and making it into data without wasting it. SOLUTION: The method obtains data on the target customers by carrying out one by one a step for putting a unique ID to a campaign participant and delivering a point card in exchange for a filled entry sheet, a step for preparing an irreducibly necessary participant database for collecting the utilization histories of the campaign participants and collecting the utilization histories of the campaign participants, a step for dividing the participants into groups from utilization results during a fixed period to extract only the IDs of the desired participants and a step for making only the entry sheets of the selected participants into customer data.