| 摘要 |
PROBLEM TO BE SOLVED: To buy an article appearing in a program while watching the program without any disturbance to the watching of the program. SOLUTION: Provided is environment wherein information specifying objects (a), (b), (c), etc., appearing in the program which can be watched through equipment 301 (receiver for data broadcasting, etc.), equipped with a two-way communication function when the objects (a), (b), (c), etc., are specified. Retrieval from an object file wherein the information specifying the objects (a), (b), (c), etc., and unique information on the objects are made to correspond to each other to provide the unique information made to correspond to the stored and held information specifying the objects and environment wherein the intention to buy a desired object according to the unique information is indicated is provided, thereby accepting the purchase intention indication. Consequently, the viewer indicates the desired objects (a), (b), (c), etc., while viewing the program and can examines the purchase of the objects (a), ( b), (c), etc., and purchases them thereafter. |
