METHOD OF OPTIMISING CONTENT PRESENTED TO A USER WITHIN A COMMUNICATIONS NETWORK

摘要

A method of optimising content presented to a user within a communications network, wherein the user (32) establishes a session (6) with the communications network (31) and generates one or more session events (7-19) during that session, the method including the step of: at least once during that session comparing (70-82) the past performance as a traffic stream of multiple sources of content that could be presented to a user to predetermine traffic performance criteria, to enable content (39) to be presented to the user from a content source meeting the predetermined traffic performance criteria.