Delivery of location significant advertising

摘要

In order to fulfill the need for content-subsidizing advertisements to be different when a user's communication unit (103) is away from the user's home geographic location, a location attribute (409) is associated with advertisements (407). A current location is determined (413, 902) for the user's communication unit, compared (411) to the location attributes, and an advertisement having a location attribute matching the current location is delivered to the communication unit in along with user-desired content.