| 摘要 |
Disclosed is a business method involving removable and replaceable third party paid public advertising using novel advertising sites in locations that are unconventional for advertising previously to generate an unprecedented revenue stream that potentially benefits three parties: (1) the solicitor of the advertising who places said advertising in the unconventional sites, (2) the owner of those sites, and (3) the advertiser who obtains additional business from the unique advertising approach. The method contemplates the following steps: development of the site, furnishing of apparatus to display the advertising, procuring the consent of and signing a contract with each site owner, procuring the advertisers and signing contracts with them, developing with the advertiser the advertising copy, placing the advertising copy at the site, and possibly paying the site owner a portion of the advertising revenue obtained from the advertiser. Sometimes the site owner is not paid, because the apparatus for display of the advertising is itself utilitarian and its placement is compensation enough for the owner.
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