ADVERTISEMENT PROMOTION DEVICE AND ITS METHOD

摘要

PROBLEM TO BE SOLVED: To realize a promotion in conformity with a browsing attribute of a browser by maximally using medium characteristics of the Web and develop a promotion capable of acquiring related information in a chain reaction. SOLUTION: Many types of advertisement or promotional productions (web CMs) are produced by using dynamic images or interactive expressions unique to the Web and they are registered in a web CM server. By clicking banners produced so as to respectively correspond to the web CMs and located on the Web in distributed states, a web CM corresponding to a banner is automatically reproduced by using a different window. By displaying an index window and navigating to related information pages including an official site when a reproduction is finished, the promotion capable of acquiring related information in a chain reaction is developed.