| 摘要 |
PURPOSE: An Internet advertising method is provided to use reserve fund collected by a user as cash and to set the reserve funds applied according to each advertisement, thereby inducing a click of an advertisement emphasized by an advertiser. CONSTITUTION: If a user connects to a center site, a homepage is displayed(S200). A user log-in process is performed(S210). The user clicks a gradually embodied advertisement and watches an advertisement(S220). A corresponding reserve fund is calculated according to the number of clicks(S230) and stored in a reserve fund database. If a user wishes to buy a commodity on an on-line using the reserve fund(S240), the user searches and selects a commodity(S241). It is checked whether the reserve fund is sufficient for buying the commodity(C513). If the reserve fund is sufficient, a payment to the commodity price is completed(C560). Thus, the user buys a commodity and uses contents(S250).
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