| 摘要 |
<p>A rule based electronic mail transaction system and method for conducting predefined transactions via electronic mail messaging. An electronic mail message prescribes a reply action for confirming agreement to conduct the transaction (12). If the recipient performs the action, a rule for conducting the transaction is identified. The rule defines data required for the transaction (14). Required data is gathered from a recipient data store responsive to a confirming action on the part of the recipient. The required data is used to complete the transaction (22). Optionally, information may be retrieved from the sender's side to complete the transaction. Diverse transactions may be conducted in this manner, including sale and non-sale transactions, such as promotional and viral marketing, charitable donations, online bill payment, electoral voting, customer service communications, customer relationship management communications, product returns, and membership and enrollment transactions.</p> |
