Electronic price labels show product prices in accordance with store loyalty status of nearby customer

摘要

As the customer wanders past the goods in the store the transmitter 240 (perhaps on a shopping cart) or responder 220 carried by the customer communicates the customer associated information to a customer information input device 110 in the vicinity of the customer. The control system 130 controls the pricing information displayed on the information display units 112 (shelf labels) in proximity to the customer in dependence on the customer associated information. So the price charged to a particular customer may be customized in accordance with customer loyalty or other characteristic. Of course, at the checkout 132 the customer information is also taken into account so that the price charged that customer is the same as the price displayed for that customer.