| 摘要 |
An apparatus and method are provided for generating personalised information for users of an information or similar system. In particular, an apparatus is provided with access to one or more suppliers of information, the apparatus including a facility for allocating a common reference for a particular user for use in communications between the apparatus and a particular information supplier. The apparatus is also provided with means for recognising an opportunity to supply personalised information to a particular user and for inviting a selected information supplier to supply personalised information for presentation to that user, identifying the user with the respectively allocated common reference. The common reference enables a particular user to be consistently identified so that user profile information held independently by two or more entities may contribute to the selection and generation of personalised information for that user or group of users. <IMAGE> |
