MARKETING LOTTO AND ON-LINE MARKETING USING MARKETING LOTTO

摘要

PURPOSE: A marketing lotto and an on-line marketing using the marketing lotto are provided to induce the interests of a customer and to maximize the advertisement and PR effect by confirming the bingo with a mosaic puzzle and a scratch insulation layer through the on/off-line mode and giving a chance for a premium. CONSTITUTION: The marketing lotto is distributed through the on/off-line mode, and the customer taking the lotto connects to a premium providing site(S110). The premium providing site confirms that the customer is a member and the customer selects a premium event(S120). A pop-up window having a bingo panel and an intrinsic number input part is displayed(S130) and the customer inputs the intrinsic number of the marketing lotto to the number input part(S140). The bingo is confirmed by making the customer overlap the marketing lotto with the bingo panel(S150). If the bingo is finally confirmed by the customer, the premium providing site displays a premium on a screen and at the same time, provides a service to enhance the customer satisfaction by sending an e-mail to the customer in real time(S170).