| 摘要 |
PROBLEM TO BE SOLVED: To directly grasp the advertisement effect of a program or a commercial. SOLUTION: Coupon information is transmitted or broadcast to a receiving system 30 from a broadcasting/transmission system 20 together with the program or the commercial, the receiving system makes a coupon issuing request on the basis of the coupon information, an identifier of the program or the commercial displaying the coupon information is added to the coupon issuing request, the identifier-added coupon issuing request is transmitted to a service center 60 from the receiving system, the service center issues coupons on the basis of the coupon issuing request, and calculates the issuing number of coupons for every program or commercial. |
