Electronic product identification system for automatic participation and interaction of users on the internet and other electronic or mechanical marketing, diffusion, advertising promotion and/or purchase incentive programs

摘要

A universal electronic arrangement for identifying objects and products, for allowing the automatic participation of users in marketing services, that is, commercialization, promotion, purchase incentive, use, or consumption of products. This goal is reached through inserting a micro controller with an antenna into the product itself or it's packaging. These elements may be activated by a radio signal at a predetermined frequency before entering in the distribution channels. In that way, to each specific article or product a unique radio frequency identification is related. Said devices may be of two different types: a) information emission type, or b) information emitting and data storage type.