| 摘要 |
A recommendation information providing method is provided for providing recommendation information concerning a recommended object appropriate for a customer. A recommendation information transmission apparatus stores recommended object information concerning a plurality of recommended objects and relationships among respective recommended objects. And, in the case that a customer clicks the link concerning a recommended object or purchases a recommended object, or the like, the behavior information with respect to the behavior is stored. Then, by calculating degree of recommendation for each recommended object using these pieces of recommended object information and behavior information the recommended object which is to be recommended to the customer is determined so that the recommendation information concerning the determined recommended object is provided to the customer.
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