| 摘要 |
PURPOSE: A method for advertising on the Internet by using a mutual premium bid association is provided to offer profitable advertisements to the user of a wireless Internet terminal and to prevent the rejection of the user by offering a premium when the user checks advertisements. CONSTITUTION: The method comprises steps of sending a message about a premium advertisement including a callback URL(Uniform Resource Locator) to a wireless terminal user through a wireless network(701), the user connecting to an advertising operator web server by selecting the callback URL(703), providing a consent premium, and advertisement and the information about the mutual bid association to the user connecting to the advertisement operator web server(707), the user checking the advertisement and applying for the mutual bid for a specific premium, paying the money for the mutual bid association(709), and selecting a success bidder by drawing after bidding is completed(725).
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