发明名称 |
ADVERTISEMENT SELECTION BASED ON USER ACTION IN AN ELECTRONIC PROGRAM GUIDE. |
摘要 |
A method of displaying a targeted advertisement on an electronic program guide based on consumer navigation is presented. A plurality of advertisements are received in a television apparatus through an auxiliary source. The received advertisements are stored along with their respective descriptor. Navigation of a user of the electronic program guide is monitored. Then a selected advertisement from the stored advertisements is displayed in response to the navigation monitoring. |
申请公布号 |
MXPA01010910(A) |
申请公布日期 |
2002.05.06 |
申请号 |
MX2001PA10910 |
申请日期 |
2000.04.28 |
申请人 |
THOMSON LICENSING S.A. |
发明人 |
SIMPSON, WANDA, GREEN |
分类号 |
H04B1/16;H04N5/445;H04N7/025;H04N7/03;H04N7/035;H04N7/16 |
主分类号 |
H04B1/16 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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