发明名称 System and method for gathering and standardizing customer purchase information for target marketing
摘要 The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
申请公布号 US2002052776(A1) 申请公布日期 2002.05.02
申请号 US20010988291 申请日期 2001.11.19
申请人 FIRST USA BANK, NA 发明人 ROTHMAN MICHAEL J.;WITSIL KATHLEEN H.;NANEK DAVID W.
分类号 G06Q30/00;(IPC1-7):G06F17/60 主分类号 G06Q30/00
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