System and method for linking a paper based barcode to a webpage

摘要

A system and method for linking printed media to the Internet using bar code technology. A specially coded bar code is imprinted on a page representing a Uniform Resource Locator address of a web page on the Internet. An encoded scanner is used to scan the barcode and translate it into the URL address. The scanner is coupled to a device connected to the Internet and the browser of the device uses the URL to connect to the targeted web page. The web page contains further information related to the subject matter found on the printed material. In a preferred embodiment, the printed material is an advertisement and the additional material found on the web page further describes the advertised product or service, or enables the customer to purchase the product or service.