On-line system and method for developing a data base of user demographic data and accruing compensation to users according to site member use of data

摘要

A system and method for enabling users of a proprietor's site to receive compensation for use of their personal data by members of the site. A user accessing the site is afforded an opportunity to participate in receiving compensation for use of his or her personal data while maintaining his or her anonymity to members of the site. The site compiles a data base of personal data from users who elect to participate in receiving compensation for use of personal data that they furnish to the site. A request from a member for data from the data base based on criteria defined by the member is processed by processing equipment at the site and processed data is furnished to the member in response to the request from the member on a fee basis. The site accrues compensation to each individual user whose personal data was determined relevant to the request from the member and was processed in preparing the processed data furnished to the member. The site provides other options for user compensation while maintaining user anonymity to members.