| 摘要 |
PROBLEM TO BE SOLVED: To sustain viewer's interest in an advertisement and to quickly respond to the viewer by making the advertisement in digital television broadcasting attractive for the viewer and also changing application destinations according to viewer's questionnaire contents. SOLUTION: The display contents of the advertisement to be displayed are selected among preliminarily prepared advertisements with the number of times when the viewer looks at the advertisement, the preference of the viewer, etc., and are made to be displayable, and a different application destination is also displayed according to questionnaire answer contents.
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