| 摘要 |
Disclosed herein, in various embodiments, are methods and apparatus incorporating, among other things, the concept of using traditionally non- commercial programming as a medium for selling products or services on-line, and in particular over the Internet. For example, items used for props or settings of a scene in motion picture programming are made electronically identifiable, enabling a viewer to determine the source of the goods or setting or other thing for sale. Using this concept, a user viewing a soap opera is able to use the invention (30, 34, 38) to electronically point to a dress or item of jewelry worn by an actress (36), and select the dress or jewelry. The user is taken to a web site that offers the dress for sale (42) . Thus, traditionally non-commercial programming can be efficiently used to indirectly advertise goods or services and offer them for sale on-line.</SDO AB>
|
