PROGRAM AND SYSTEM FOR CHARGING ADVERTISEMENT ON COMMUNICATION NETWORK, AND PROGRAM AND SYSTEM FOR MARKET RESEARCH

摘要

PROBLEM TO BE SOLVED: To provide a system which performs an advertisement and market research with respect to a player playing in a network type game and the world of a virtual experience. SOLUTION: This program is stored in a server that provides the game or the world of the virtual experience to the player connected through a communication network. When the player virtually purchases an item such as merchandise and a service used by the alter ego character of the player or a character designated by the player in the game or the world of a virtual experience in a virtual shop appearing in the game or the world of the virtual experience, the virtual purchase results are recorded, an advertisement rates to a sponsor corresponding to the virtual shop is calculated on the basis of the virtual purchase results, and the market research is also performed.