| 摘要 |
PROBLEM TO BE SOLVED: To effect a commodity display excellent in appealing power on the surface of a cold-insulation box made of an expanded resin. SOLUTION: The cold-insulation box made of an expanded resin comprises a containing case 1 and a lid 2. A recess 4 is provided in the upper face of the lid 2 to effect a three-dimensional commodity display 5 in the inside space of the recess 4, and the upper part of the recess 4 is covered with a transparent plastic sheet 6. By virtue of the three-dimensional commodity display 5 in the recess 4, which can be seen through the transparent plastic sheet 6, consumers' interest is attracted and, by appealing the commodity to consumers, their purchase willingness can be induced. |
