ADVERTISING AND OPINION RESEARCH METHOD USING CALL CONNECTION TIME OF MOBILE TERMINAL

摘要

PURPOSE: An advertising and opinion research method using the call connection time of a mobile terminal is provided not only to increase the effectiveness of advertisement, but also to simply carry out opinion research by offering an advertisement/opinion research service to users using a delayed time for call connection. CONSTITUTION: A user accesses the web server of a service provisioning system using his mobile terminal and joins the system. Then the user downloads a program and advertisement data from the service provisioning system, stores them in the advertisement data management part of the mobile terminal, and sets up an environment for them so as to be suited to the mobile terminal. If the user opens the flip or pushes a button in order to make a call, a control part displays an advertisement, stored in the advertisement data management part, through the LCD and the speaker. If the call is connected after the advertisement is outputted, the control part records the user's service usage results in a service usage result management part after confirming that the call has been connection.