| 摘要 |
PURPOSE: A method and system for distributing advertising expenditure to plural homepage operators is provided to enable advertisers to pay advertising expenditure, distribution costs or business costs according to advertisement exposures, hit ratio, and direct purchase success rates based on the hit ratio. CONSTITUTION: An advertiser(3') is equal to an advertising agent(4') or the advertising agent(4') can be excluded. A Media Rep can also be excluded or executes a very slight function to connect a plurality of homepage operators(6') with the advertiser(3'). The homepage operators(6') mean all the homepage operating enterprises that insert the advertisements of the advertiser(3'). Between the advertiser(3) and the homepage operating enterprises(6'), sales commissions and distribution costs(7') are paid in addition to advertising expenditure.
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