| 摘要 |
PROBLEM TO BE SOLVED: To provide a position guide system for detecting guide information of an object which a customer is to acquire, use and enjoy and guiding the customer to the location of the object. SOLUTION: An IC card where electronic data information is recorded and a reader/writer are supplied to a consumer and an advertiser 3 by electronic data information of commodity information of a leaflet distributed to a network 1 from a leaflet information server 2. When a consumer carrying the IC card comes close to the arranged position of the commodity, the IC card gives a position report by the electromagnetic connection of the reader/writer and the IC card, which correspond to the commodity. Then, the position of the commodity can speedily and precisely be detected and the commodity can be purchased by electronic settlement. Thus, shopping is efficiently performed without missing a purchase chance, a commodity error and the looking-about of the commodity by setting the IC card as a shopping note. Electronic settlement record recorded in the IC card can be used as household accounts data. The advertiser 3 grasps the effect of leaflet information by the analysis of the use of the reader/writer and it can be used for data for the sales plan of the commodity and the extension of a selling area. |
