摘要 |
Data handling and processing technique is disclosed. The technique includes providing tools on the consumer side to enable consumers to selectively collect, use, and control consumers' personal information. In particular, the tools enable consumers to track behavior (216), review, audit, assess value, assign distribution traits, and/or assign distribution methods to personal information of the consumers as it relates to household, and people in the household, about their consumption habits. The technique may also include capturing and managing personal information of a consumer (200), providing the consumer control over access of data included in the personal information (206), and selectively providing the personal information to vendors and businesses. The technique may further include enabling the vendors to utilize the personal information provided by the consumers to improve customer acquisition and retention. |