摘要 |
PROBLEM TO BE SOLVED: To change the display of information on commodity by making discriminable promising customers and other customers in relation to a new customer or a customer having few past purchase history. SOLUTION: The operational procedure of a customer who accesses an Internet commerce site is made into a numerical value for every customer. For example, points are cleared by a commodity button 11, -10 points are added by a search button 21, +5 points are added by a detail button 31, +100 points are added by an order button 41, and +500 points are added by a settlement button 51. Commodity sales information to be displayed to a customer by the added numerical value is changed to screens 80, 90, 100. For example, when 50<points<100, information on recommendatory commodity of the screen 80 is displayed. When 100<points<500, information on a discount campaign of the screen 90 is displayed. When points>500, information on relative commodity of the screen 100 is displayed. |