| 摘要 |
A system and method using a communication network to play streaming information to at least one user. One or more servers are employed to store a user profile for each of the users in a database, play a selected content data stream on a user device, identify an advertising break in the selected content data stream, retrieve at least one advertisement from an advertisement database, and play the retrieved advertisements on the user device during the identified advertising break. The retrieved advertisement is selected in accordance with a matching of the corresponding user's profile with the advertisement's criteria. The system invokes at least one media player on the user terminal. The media player plays the selected content stream and, upon receiving notification of an advertising break, switches to play one or more targeted streaming advertisements. The media player resumes play of the selected content at the completion of the advertising break.
|
