| 摘要 |
The invention concerns a computer system for building customer loyalty, comprising a plurality of electronic terminals (1) designed to equip traders, and a plurality of loyalty building cards designed for the clients, the terminals comprising a storage unit for recording at least a loyalty building programme to deliver an information concerning an advantage granted to a client on the basis of data recorded in the storage unit of the card, called client card. The invention is characterised in that the loyalty building card designed for the client is a direct-access card, and the terminals (1) comprise means for recording data corresponding to a local commercial operation in the card storage unit. |
