| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide a marketing system which can perform simple, accurate, and effective marketing with high accuracy. SOLUTION: This marketing system performs various kinds of marketing through accesses from portable telephones 5 by connecting the telephones 5 to a marketing server 1. The server 1 gives characteristic identification codes to users correlatively to the telephone numbers of the individual telephones 5 (S101) and, when an access is made from the portable telephone 5 of one user, permits the access to contents only when the identification code of the user coincides with the telephone number (S102 and S103). Then the system acquires the frequency and history of the accesses performed by the user and the regional information of the area to which the telephone 5 is connected and stores the frequency, history, and information in a data base 30 after processing.</p> |
