| 摘要 |
PURPOSE: A common marketing and transacting method using cybercash on the internet and a method for transacting mileage point are provided to reconsider a marketing effect and increase the surplus value of consumers by unifying reward for marketing activities as cybercash on the Internet and connecting it with other mileage points. CONSTITUTION: In the case of purchasing goods and using service in real life, prepayment cards, to which cybercash is inputted, are issued to members through affiliation with banks. If cybercash is converted into cash according to a member's request, it is inputted to the member's prepayment card. Members can purchase goods and use services through the affiliated stores of each bank using their prepayment cards.
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