| 摘要 |
A computer-implemented method and system is provided for conducting business-to-business transactions in an electronic network. Transactive content including product information and business rules is distributed from a vendor to its subscribers through a syndicated electronic catalog in machine-readable and machine executable format. A distributed software application includes a vendor application (310) for preparing and distributing the transactive content and a subscriber application (320, 322, 324) for reading and processing this syndicated transactive content. The machine-readable transactive contents of the vendor catalog are automatically processed by the subscriber application (320, 322, 324) and seamlessly and automatically integrated with the current content in the subscriber's catalog, with modified content automatically replacing a previous entry. The transactive content is then provided on the subscriber's Web site as a part of the subscriber's displayed catalog. The subscriber application (320, 322, 324) can be configured to display the contents of the vendor catalog as an integral unit in the subscriber's catalog. Alternatively, the subscriber application (320, 322, 324) can be configured to automatically assign product content to specific sections of the subscriber's catalog. The subscriber catalog can thereby include integrated syndicated content from a plurality of vendor sources, displayed according to product type. A customer can then select and purchase displayed items from the subscriber's catalog. A source identification code particular to a subscriber is incorporated into the distributed transactive content for the respective subscriber. This source identification code is incorporated into an electronic order to permit the vendor to identify the source of a sale.
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