| 摘要 |
<p>PROBLEM TO BE SOLVED: To eliminate the intervention of man and to automatically generate a rule from accumulated information at the time of setting the rule applied when a commodity to be proposed to customer is decided in an online shopping system. SOLUTION: The rule information generation part 36 of a server 3 develops a sum-up table by individual attribute group types with the combination of plural customer attribute values as an entry on a memory based on the customer attribute of a customer attribute information DB 32, counts the customer frequency of the entry of the sum-up table, which is applied to the combination of the attribute values of the customer purchasing the commodity by referring to a purchase history information DB 33 and customer attribute information DB 32 on the specified commodity and extracts the combination of the attribute values, whose customer frequency is conspicuous. A rule information is generated from the combination of the extracted attribute values and the identifier of the commodity and it is stored in a rule information DB 39.</p> |
