| 发明名称 |
Method and apparatus for detecting actual viewing of electronic advertisements |
| 摘要 |
An apparatus and method are presented for determining actual viewing times electronic advertisements were seen by a user of a Web browser or the like while viewing documents containing advertisements. A timing manager JAVA application in combination with JAVA scripts or other dynamic HTML and cookies are used in this determination.
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| 申请公布号 |
US6275854(B1) |
申请公布日期 |
2001.08.14 |
| 申请号 |
US19980080023 |
申请日期 |
1998.05.15 |
| 申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
HIMMEL MARIA AZUA;BERSTIS VIKTORS |
| 分类号 |
G06F11/34;G06Q30/00;H04M15/00;(IPC1-7):G06F11/30 |
主分类号 |
G06F11/34 |
| 代理机构 |
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代理人 |
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