| 摘要 |
An opinion research system is adapted to collect, analyze and report real time opinion data regarding a variety of media events. A media management server streams the live or on-demand events to a panel of participants over a computer network such as, the global Internet or an organization's intranet. Each participant receives the media streams on a client apparatus (e.g., personal computer, personal digital assistant (PDA), telephone, television and the like) and interacts with an input device for a display GUI to indicate an opinion about the media streams. The media streams can be sent to the same apparatus used to receive the opinion data. Alternatively, the media streams can be sent to a separate apparatus independent of the polling client apparatus. A polling API interfaces between the input device and polling client apparatus to provide real time visual feedback to the participant. Accordingly, the participant's current opinion can be illustrated on a dial control for the display GUI. Periodic scheduled communications of the current opinion are routed to a collection and display server which generates a composite opinion value for the entire panel. The collection and display server can also generate demographically filtered views of the composite opinion from participant demographics stored in a user demographic database. The opinion data also includes time stamps that synchronizes each opinion value with the media stream. As such, statistical analysis can be performed on individual media frames, i.e. topics, scenes, issues, and the like, from the media event. The composite results, filtered composite results and graphical representations of the results are routed to the participant's display GUIs.
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